Hape and Educo - A Brand Evolution
Environmental Responsibility – Learning – Education – Design – Innovation
Over the years, Hape toys have not only made children happy but they have earned international distinction for durability, quality craftsmanship and educational value. Their innovative designs are blended with an understanding of classic play patterns and a child’s developmental needs. This is reinforced with the new branding.
‘We believe children do not play to learn; children learn because they play’. Along with the new branding Hape have formulated some new refrains that will strengthen the brand’s position – synonymous with the high quality toys that support and inspire children in their development.
Hape’s new packaging style now uses attractive and inspirational lifestyle and product photography. The branding and graphics are clearly defined for easy merchandising and brand recognition. The packs are atmospheric and they clearly communicate the developmental benefits of each toy
Hape work to very high standards and also consider the environment at every stage in the development of their award winning toys. They use FSC accredited wood, carry out rigorous safety checks on every toy and promote fair and ethical working practices. These high standards are reflected in the quality of their toys. Each one has an exceptional attention to detail and a beautiful high quality design and finish.