Hape

Hape - Love play. Learn.

Hape and Educo - A Brand Evolution

2012 marks a new dawning for Educo, nearly 30 years after its conception, as it evolves and relaunches with a fresh new identity as Hape. Hape will now become a master brand with two distinct product sub-lines, Hape (Educo) and Hape Bamboo (Hape), connected through a common mission, with consistent core values, philosophy and message: Two distinct Hape identities Hape (Educo) best exemplifies their commitment to learning and education. Hape Bamboo (Hape) best exemplifies their commitment to design and innovation.
Marbel is delighted to present this new face of Hape with exciting new branding, new products, new packaging and new POS. You can’t get newer than that!


Environmental Responsibility – Learning – Education – Design – Innovation 

Always Hape

Over the years, Hape toys have not only made children happy but they have earned international distinction for durability, quality craftsmanship and educational value. Their innovative designs are blended with an understanding of classic play patterns and a child’s developmental needs. This is reinforced with the new branding.

Love play. Learn.

‘We believe children do not play to learn; children learn because they play’. Along with the new branding Hape have formulated some new refrains that will strengthen the brand’s position – synonymous with the high quality toys that support and inspire children in their development.

New – Packaging Design

Hape’s new packaging style now uses attractive and inspirational lifestyle and product photography. The branding and graphics are clearly defined for easy merchandising and brand recognition. The packs are atmospheric and they clearly communicate the developmental benefits of each toy

Always – Emphasis on High Standards

Hape work to very high standards and also consider the environment at every stage in the development of their award winning toys. They use FSC accredited wood, carry out rigorous safety checks on every toy and promote fair and ethical working practices. These high standards are reflected in the quality of their toys. Each one has an exceptional attention to detail and a beautiful high quality design and finish.